![]() When you’re just starting out, try to define your audience based on what you already know about them. You can look at different tabs (Demographics, Page Likes, Location and Activity) to learn more about your target audience. Every little piece of information about them can improve both your targeting and messaging.īased on the filters you select you’ll see the data on the right side of the screen adjust. As an advertiser, it’s crucial to learn as much as you can about the audience you’re looking to target. On the left side of the screen (marked in red in my screenshot), you’ll find all the filters you can use to define the audience you want to analyse. ![]() This is how most people use it – I’ll show you the variables used to define your audience. Otherwise you’ll use the ‘Everyone on Facebook’ option to create an audience profile to analyse. If you have a decent number of followers / likes on your Facebook page it makes sense to analyse your audience of fans to learn more about them.īecause they should be your ideal customer profiles. You can choose between ‘Everyone on Facebook’ or ‘People connected to your Page’. The first choice that’s presented to users is the type of audience they want to analyse. It’s listed in the ‘Analyze and Report’ section of the menu (see screenshot below). When you have an ad account you can access the Facebook Audience Insights tool from within your Facebook Ad Manager by clicking on the menu icon and then ‘Audience Insights’. It’s a research tool offered by Facebook to advertisers. What is the Facebook Audience Insights tool?
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